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NAME
ABOUT
NAME
Adidas / Parley,
Shoe Story
ABOUT
Adidas and Parley partnered on a campaign focused on reducing ocean plastic pollution. The campaign aimed to promote and introduce a new line of shoes based on recycled plastics. The running app was developing new features, such as unlocking different show skins seen in AR. This project was done in collaboration with Endless Collective for Adidas USA.
Our Service
Our task was to create the different shoe designs in 3D, for the models to be used in an AR app. Additionally, we searched for creative ways to display the idea through interesting effects and animation. We delivered five different 3D models showing the different skin designs, rendered packshots for each variation, and delivered two social media concept films in different lengths.
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